After three months of preparation last year, the e-commerce channel development plan was officially launched. Introducing cross-border e-commerce to SafeHealth has been groundbreaking. The buying and delivering of our products is much smoother, creating a slick B2C channel the company had never experienced before.
Due to this success, in January 2021, the “E-commerce Development Office” was officially established within SafeHealth to spark further innovation in online sales.
In confronting the rich and diverse market within the U.S. e-commerce platform Amazon, SafeHealth's biggest obstacle was standing out from the numerous other PPE brands, especially with the limited resources the company had to work with. However, the challenge of establishing brand awareness was overcome through an understanding of the rapid evolution of Amazon and the US market. Since the fourth quarter of 2021, total sales surpassed 3,000 boxes a month. Furthermore, Amazon Prime day brought further success to SafeHealth products, with “Nitrile Examination Gloves” and “Vinyl Series Gloves” ranking at 4th and 5th in the category for disposable gloves on Amazon in the U.S..
Thus, this year, SafeHealth won the 2021 Best Cross-border E-commerce, "Taipei NEO Trade Award" presented by the Taipei City Government.